Keep in mind that our algorithms can distinguish natural links from unnatural links. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important.'

Google interprets a link from page A to page B as a vote by page A for page B. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Links help our crawlers find your site and can give your site greater visibility in our search results. Think about the words users would type to find your pages and include those words on your site.

In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. This is the single most important thing to do. Provide high-quality content on your pages, especially your homepage. Give visitors the information they're looking for Below are more detailed tips for creating a Google-friendly site. Our Webmaster Guidelines provide general design, technical, and quality guidelines. Check out our SEO Starter Guide! Things to do

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